The buyer already loses time, money, revenue, or operational certainty.
Founder pain
Stop building software nobody wants.
Put the proposition in front of a market first. Observe what people do, then decide whether the product deserves to be built.
Private beta · No software build required · Variant B
Demand experiment / DE-0241Sample signal
Construction finance · GermanyAutomated invoice dispute agent
DemoDemand score
91 / 100
Exceptional demand
RecommendationBUILD
- Market impressions
- 4,218
- Qualified visits
- 317
- High-intent actions
- 84
- Pricing interactions
- 29
- Checkout attempts
- 11
- Validated range
- €59–89 per month
The inversion
Building got cheaper. Being wrong did not.
AI agents and modern infrastructure compressed the cost of making software. The old bottleneck—shipping code—is moving fast.
The expensive mistake is now building before the market has said anything. Demand First is designed to turn that silence into measurable evidence.
Founding cohort
For founders who can ship. Before they decide what deserves shipping.
We are starting with technical founders and small studios considering focused B2B workflow software. You can build a credible product quickly. The unanswered question is whether a specific, reachable buyer will pay for the outcome.
The outcome is valuable enough to support a real price hypothesis.
The audience can be reached and tested without pretending everyone is the customer.
Test demand, not opinions
A decision before a build.
We turn a software idea into a testable proposition, put it in front of a defined market, and measure what people do—not what they say in a survey.
Start with the problem.
Describe the software, buyer, pain and charging model in plain language.
Put the proposition in market.
Test a real value proposition against a focused audience and geography.
Read behavioural signals.
Measure qualified visits, pricing intent, repeat attention and action depth.
Build. Iterate. Kill.
Commit to code only when the evidence earns it—or learn cheaply when it does not.
One experiment can become market intelligence.
Demand First is not just an idea validator. Under clearly selected network terms, an unclaimed result can become a discoverable software opportunity for builders.
A defined problem, persona, market and price hypothesis.
Market attention, action depth, pricing intent and consistency.
A scored thesis with known limits, risks and market shape.
Builders discover what people are already trying to use.
Prototype opportunity market
Browse the demand, not the pitch deck.
Sample marketAll opportunity and benchmark data below is illustrative.
| Opportunity | Score | Momentum | Market | High intent | Status |
|---|---|---|---|---|---|
| Automated Invoice Dispute AgentFinds invoice exceptions, assembles evidence, and drafts disputes for German construction firms before cash gets trapped. | 94 /100 | +18.4% | Germany | 84 | CLAIMABLE |
| GST Reconciliation WorkbenchReconciles invoices, purchase registers, and tax portal records for Indian accounting teams before monthly filing deadlines. | 93 /100 | +21.1% | India | 146 | EXCLUSIVE |
| Compliance Evidence AgentContinuously assembles audit evidence from the tools European startups already use, without turning every control into a ticket. | 92 /100 | +14.7% | European Union | 97 | AUCTION |
| EU Tender Response CopilotMaps public tender requirements to existing company evidence and exposes unanswered risks before a bid is submitted. | 91 /100 | +12.8% | European Union | 76 | VALIDATED |
Have an idea?
Start a demand experimentFind out if the market moves.
Describe the buyer, pain, and price. We will review the first B2B workflow experiments manually before anything launches.
Looking for one?
Explore opportunitiesBuild what people are already trying to use.
Explore a sample of what a market for unbuilt software could look like.